El que crea que las redes sociales comienzan a estar de capa caída se equivoca. Y es que los datos son incontestables: cada vez hay más gente con perfil en estas plataformas, y cada vez pasa más tiempo dentro de ellas. Las redes sociales se han convertido en una herramienta de ocio imprescindible para la mayoría de los internautas, donde no solo se mantienen en contacto con familiares y amigos, sino que también ven vídeos, siguen la actualidad o buscan inspiración para sus compras. Y todo eso lleva su tiempo: de media, en torno a 1 hora y 49 minutos al día, según un informe de GlobalWebIndex, frente a la hora 36 minutos que destinabamos en 2012; una cifra que crece, por lo tanto, año a año. Eso supone que actualmente, uno de cada tres minutos que estamos online lo dedicamos a las plataformas sociales y a las apps de mensajería (lo que da cuenta del potencial de estos medios). Pero como decíamos, también ha crecido el número de personas presentes en las redes sociales, y el 92% de los internautas adultos tiene al menos una cuenta en redes sociales, con un 78% que realmente usa activamente alguna. El informe también señala que las principales razones para usarlas, según los usuarios, son mantenerse al día con los amigos (44%) y pasar el tiempo (39%). Somos activos, de media, en 3,5 redes sociales Una de las causas que han impulsado que pasemos más tiempo en redes sociales, además de la predominancia del consumo móvil y el hecho de que las redes sociales integran cada vez una mayor variedad de actividades, es el fenómenos multi-plataforma. Pocos son ya los internautas que se conforman con estar presentes en una única red social, y la mayoría experimentan con varias antes de decantarse por sus favoritas. Más en PuroMarketing
Ad targeting and retargeting will likely be the driving force behind advertising this year. Audiences are getting more segmented, and advertisers need to be reactive to changes in the market. Despite dedication to data, marketers still get tripped up by demographic targeting pitfalls. Indeed, data from Yahoo, the brand strategists at Audience Theory and market research firm Ipsos indicates that audiences aren’t responding well to current targeting efforts. Millennials seem to be the generation most likely to interact with ads targeted towards them: 37 percent of respondents said they would click on ads, and 34 percent are more likely to purchase products from brands that target them. However, 34 percent said that it was about time advertisers recognized their generation, and 24 percent feel that advertisers forget about them. Baby Boomers are the least likely to interact, with only 17 percent more likely to purchase from brands as a result of targeted ads, and only 23 percent of this generation even clicking ads. Data from June 2015 seems to indicate that users believe that most ads are properly targeted toward their demographic group, at least when it comes to their interests. In fact, 71 percent of survey participants aged 25-34 believe ads are properly targeted. More at AllFacebook.com
Our world now moves so fast that we seldom stop to see just how far we have come in just a few years. The latest iPhone 6s, for example, has a dual-core 1.8GHz processor and fits nicely into your pocket. By comparison, you would expect to find a technological specification like this on your standard laptop in an office anywhere in the world . It’s no wonder that new applications for the Internet of Things (IoT) are moving ahead fast when almost every new device we buy that has a plug on the end of it or a wireless connection to the internet. Soon, our current smartphone lifestyle will expand to create our own smart home lifestyle too. Our research, along with others including Gartner, concur that close to 25 billion devices, things and sensors will be connected by 2020 which incidentally is also the moment that Millennials are expected to make up 75 percent of our overall workforce, and the fully connected home will become a reality for large numbers of people worldwide. However, this is just the tip of the proverbial iceberg as smart buildings and even cities increasingly become the norm as leaders and business owners begin to wake-up to the massive savings that technology can deliver through connected sensors and new forms of automation coupled with intelligent energy and facilities management. More at Bussiness2Community
By Aaron Smith A majority of Americans predict that within 50 years, robots and computers will do much of the work currently done by humans – but few workers expect their own jobs or professions to experience substantial impacts From self-driving vehicles and semi-autonomous robots to intelligent algorithms and predictive analytic tools, machines are increasingly capable of performing a wide range of jobs that have long been human domains. A 2013 study by researchers at Oxford University posited that as many as 47% of all jobs in the United States are at risk of “computerization.” And many respondents in a recent Pew Research Center canvassing of technology experts predicted that advances in robotics and computing applications will result in a net displacement of jobs over the coming decades – with potentially profound implications for both workers and society as a whole. Two-thirds of Americans expect that robots and computers will do much of the work currently done by humans within 50 years but most workers expect that their own job will exist in its current form in five decadesThe ultimate extent to which robots and algorithms intrude on the human workforce will depend on a host of factors, but many Americans expect that this shift will become reality over the next half-century. In a national survey by Pew Research Center conducted June 10-July 12, 2015, among 2,001 adults, fully 65% of Americans expect that within 50 years robots and computers will “definitely” or “probably” do much of the work currently done by humans. More at PewResearch
The success or failure of a dashboard is closely linked to data visualization: Focus on users and their tasks, and you're likely to succeed; focus purely on data visualization, and you'll fail. That's because tailoring your dashboard to user needs transforms ideas into action, and data visualization into visual management support. So what specific measures can you take to ensure such success? Consider the following three questions and then take the action steps described if the answers to them are "no." 1. Is the provided information relevant to users, and do they have the tools to influence them? Consider your daily commute to work. If you driving, you use the most popular dashboard of all—the car's dashboard. Thankfully (for purposes of this article), that dashboard is a perfect example of a badly designed one—because designers were primarily concerned with pure data visualization. Now consider your commute home from work. You can compare that journey to reaching your organization's goals. You want to achieve your goal quickly and in a cost-effective way (effectiveness and efficiency). You are a considerate driver, you observe the rules of the road, and you try to minimize the risk of errors. To reach your goal successfully, you need data related to your goal and your driving habits. Now let's take a closer look at your car's dashboard (figure 1). From left to right there is a display for engine temperature, RPM, current speed, fuel level, and, below the tachometer, the total number of miles driven over the life of your car. More at MarketingProfs
Email is yet again considered to be the most effective digital marketing tactic, and it also benefits from a relative ease in execution, per respondents to an survey from Ascend2 and its Research Partners [download page]. Somewhat surprisingly given the B2B skew (66% of respondents), fewer tabbed paid search as being effective as did social media (34% and 41%, respectively). That’s despite other indications that paid search is quite effective for B2B marketers. That SEO is perceived to be more effective than paid search does speak more to the B2B skew, as other research suggests that SEO is indeed a bigger revenue driver for B2B companies than paid search. For B2C companies, though, the same research indicates that paid search is a bigger revenue driver than both SEO and email. The survey options did not include video, which has separately been cited as a leading tactic. Separately, the Ascend2 survey respondents indicate that social media is the most difficult tactic to execute, ahead of SEO and mobile. More at MarketingCharts
Across Latin America, Facebook usage is almost synonymous with mobile Facebook usage, according to data from the social networking site. In Argentina, for example, more than 88% of all monthly active Facebook users in Q4 2015 were also monthly active mobile users. On a daily basis, the share was somewhat smaller, but still a robust 84%. In nearby Colombia, mobile usage among monthly active Facebook users surpassed 90% reach. Among daily active users, nearly 87% used Facebook via mobile. Mobile vs. Total Active Facebook Users in Chile, by Frequency, Q4 2015 (millions) In Chile—which, like Colombia, has a significantly smaller Facebook audience than Argentina—91.3% of daily active users were daily active mobile users. And mobile activity was nearly as high among monthly users. Of all countries studied, the least likely users to be mobile were those in Peru. Even there, more than eight in 10 monthly active users were on mobile. eMarketer estimates that across Latin America, 183.6 million Facebook users will log in to the site via mobile phones at last monthly this year. That’s up from 160.0 million in 2015, and will rise to 231.1 million by 2019, the end of our forecast period. We estimate that this year, 76.2% of all Facebook users in the region will use the site via mobile phone on a monthly basis. More at Emarketer
Por: Juan Miguel Revilla, Los inversores han apostado por servicios de realidad virtual y realidad aumentada, hardware, marketing, distribución, video, periféricos, aplicaciones y juegos. El sector de la realidad virtual y la realidad aumentada ha registrado un total de inversiones de 1.100 millones de dólares en los dos primeros meses de 2016. Concretamente, los inversores han apostado por servicios de realidad virtual (VR) y realidad aumentada (AR), hardware de VR, publicidad y marketing, distribución, video, periféricos, aplicaciones y juegos. Estos 1.100 millones invertidos en sólo dos meses contrastan con los 692 millones de dólares que recibió el sector en todo 2015, lo que muestra que los inversores también se hallan entre los que defienden el potencial de estas nuevas realidades. Claro que este boom de la realidad virtual tiene mucho que ver con Magic Leap, una startup de Florida que en febrero levantó nada menos que 793 millones de dólares. Magic Leap ya ha obtenido hasta el momento 1.390 millones de dólares, según TechCrunch. Vale la pena señalar que la empresa ni siquiera ha lanzado un kit de producto o desarrollo. Más en ITEspresso
Desktops and laptops accounted for just 40% share of premium video ad views in Q4 2015, down from 52% a quarter earlier and falling below a majority share for the first time, reports FreeWheel. OTT devices continue to grow quickly, comprising 22% share of all video ad views, overtaking smartphones (19%). Among OTT devices, Apple TV led with 44% share of ad views, followed by Roku (34% share). In other study results: Authenticated viewing accounted for 65% of long-form and live monetization for programmers (MVPDs) in Q4, up from 56% in the year-earlier period; OTT devices, at 31% share, continue to represent the second-largest share of authenticated ad views, not far behind desktops and laptops (37% share); Overall video views grew by 32% year-over-year and video ad views by 30%, driven by live and long-form viewing (+129%); The entertainment category (32%) represented the largest share of ad views by content segment, followed by sports (20%) and music (12%); Tablets, desktops/laptops and OTT devices continue to be used primarily for long-form (20+ minutes) and live viewing, with the opposite true for smartphones; The average ad break length was 130 seconds (6.2 ad units) for live viewing in Q4; Ads served during live and long-form video skewed towards 30-second units over 15-second units, while a majority (55%) of ads served during shorter-form content were 15 seconds in length; and The retail vertical comprised the largest share (25%) of ad views by vertical, followed by CPG (18%) and financial services (12%). More at MarketingCharts