De acuerdo con el informe Previsiones sobre el Consumo de Medios, publicado hoy por Zenith, el tiempo que la gente en el mundo dedica a consultar internet en sus móviles crecerá un 27,7% este año, impulsando así en un 1,4% el crecimiento en el consumo general de medios. El consumo del resto de medios, incluyendo internet consultado a través de ordenador, caerá en total un 3,4%.
En esta segunda edición anual de las Previsiones sobre el Consumo de Medios, se contemplan los patrones de cambio en el consumo de medios y se evalúa cómo cambiará el tiempo destinado a los distintos medios entre 2016 y 2018. El informe analiza el tiempo que pasamos, mientras estamos fuera de casa, leyendo periódicos y revistas, viendo la televisión, escuchando la radio, yendo al cine, utilizando internet y viendo publicidad exterior. Esta edición abarca 71 países en todo el mundo, superando así a los 65 del año pasado.
La región que más utiliza el móvil para conectarse a internet es Asia-Pacífico, siendo de un 73% el consumo de este medio, estrechamente seguida por Norte América, con un 72%. Más en Puro Marketing
Four in five of mother smartphone users in Mexico use their smartphones to chat, according to data from The Competitive Intelligence Unit. Over seven in 10 say they use the devices to engage with social networks.
Most of those surveyed use their smartphone to search for information, but mothers in Mexico are not using their smartphones to watch video: Just 31% say they do so.
Smartphone users in Mexico tend to skew younger, generally speaking—in 2016, eMarketer estimates, nearly two-thirds of smartphone users in Mexico (63.2%) will be under 35, and 37.4% will be under 25—so it’s not too surprising that smartphone activities will trend social.
And it’s not just mothers who use smartphones for networking: Social media users in Mexico are increasingly turning toward smartphones platforms. More at eMarketer
US marketers are interested in trying several marketing trends this year, according to research. More than half said they are drawn to personalized and intent-based marketing.
The survey from Pan Communications also revealed that 49% of US marketers are interested in trying persona-based marketing, and 41% of respondents said they’re interested in video and live streaming.
Though interest in virtual reality (VR) has been gaining momentum this year, only 11% of US marketers surveyed said that it’s a trend they’re interested in trying.
It’s not surprising that personalized marketing is top-of-mind for many marketers. Personalization can drive engagement and conversions. More at eMarketer
In the battle among the social networks to attract new users, 2016 will be a banner year for Snapchat. It will grow its user base by double digits, pulling ahead of Twitter and Pinterest in the US for the first time, according to eMarketer’s latest forecast on mobile messaging apps. And the gap will only widen through 2020.
While certain social media companies disclose monthly or daily active users, eMarketer defines a user as someone who logs into an account at least once a month consistently over a calendar year. That means users with multiple active accounts count as only one person in our estimates, which also ignore active accounts such as bots.
This year, Snapchat’s US user base will jump by 27.2% to 58.6 million users. Snapchat’s growth rate far exceeds that of mobile messaging in general—the category as a whole will grow by 16% in the US this year. Meanwhile, Twitter will have 56.8 million users in the US this year and Pinterest will have 54.6 million users. By 2020, Snapchat will add 26.9 million users, about double that of Twitter and Pinterest. More at eMarketer.
by Myles Udland
If you're building a mobile app, stop right now.
The era of mobile apps is over, and Facebook — with a touch of Snapchat — won.
The following chart, which comes to us from Anthony DiClemente at Nomura, shows how Facebook absolutely dominates the mobile app space, owning four of the top five most-downloaded apps in May, with only Snapchat breaking up its stranglehold on the space.
The problem for the broader app ecosystem, however, is that among the top 15 apps in Apple's App Store, global downloads declined by 3% year over year in May. In the US, these same apps saw downloads drop 21% year on year.
Only Uber and Snapchat saw year-on-year download growth in the US during May.
"In our view, this highlights the growing maturation of the internet’s largest mobile platforms’ user bases, particularly in developed markets," DiClemente said. Snapchat, however, is still seeing accelerating download trends.
Last month, my colleague Kif Leswing reported that the top 1% of publishers in Apple's App Store collect 94% of the revenue. In other words, the App Store has effectively become a winner-take-all environment. More at Business Insider
By Ed Powers.
The digital video revolution and the explosive proliferation of web channels are requiring a paradigm shift in how marketers need to go about creating, producing and delivering advertising and related brand content.
Increasingly, marketers are realizing that they need to be more agile and adept at creating, producing and publishing with widely varying creative, format and production requirements. And as they produce more content in more and different formats, marketers are recognizing that the creative and production functions need more than ever to be seamless, agile, and adaptive in partnership in order both to ensure consistent cross-channel brand messaging and to control costs.
As we embrace this world of changes with our clients, we see this new global content paradigm being divided into three core content levels.
On one level are the major advertising commercial and film executions that require significant budgets and longer ideation and production considerations. This is the traditional domain which will continue to play a high value role in marketing strategy, together with the creative and production functions. More at Adage
BI Intelligence has tracked the growth of the IoT for more than two years. Specifically, they've analyzed how the IoT Ecosystem, which enables the entities to connect to, and control, their IoT devices, is being used by consumers, businesses, and governments in sixteen environments including manufacturing, the connected home, transportation, agriculture, and more.
In their report, we discuss the components of the IoT ecosystem, including the devices, analytics, networks, security and more. In addition, we provide our estimates and forecasts on the burgeoning IoT market including device growth, amount invested, and the potential return on investment. You can learn more and purchase this report here: More at Business Insider
Tras los ataques a las cuentas de Mark Zuckerberg, ahora Twitter podría enfrentarse a un gran robo de datos, ya que según LeakedSource parece que más de 32 millones de datos de usuarios de la red social se han robado y se están vendiendo.
Aunque Twitter y uno de sus responsables de seguridad, Michael Coates, aseguran que Twitter no ha sido atacado y que no se han obtenido datos directamente de ellos, al parecer se podrían haber filtrado las credenciales de acceso de más de 32 millones de usuarios de la conocida red social, según indican en LeakedSource.
La página, que se dedica a recopilar información sobre filtraciones de datos y ofrece un buscador para saber si nuestros datos propios se han filtrado, asegura haber recibido una copia de los datos de los usuarios de Twitter a través de [email protected], que la semana pasada proporcionó también los datos de 100 millones de usuarios de la red social rusa VK.
Al parecer en esta ocasión han sido 32.888.300 registros de usuarios, en los que se incluyen su nombre de usuario, email y contraseña. Si bien Twitter no ha confirmado ningún ataque ni robo de datos, LeakedSource cree que se han obtenido a través de malware que ha infectado navegadores web, robando de sus contraseñas guardadas dicha información. Más en IT Espresso
Google vendió 3,2 millones de Chromecast en los tres primeros meses de 2016, en comparación con los 1,7 millones de Apple TV.
El dispositivo de Google para ver contenidos de vídeo en streaming en el televisor de casa ha superado en ventas por primera vez a su rival de Apple, según los datos aportados hoy viernes por la firma IHS.
Concretamente, en los tres primeros meses de 2016, Google vendió 3,2 millones de Chromecasts, en comparación con los 1,7 millones de Apple TV que la compañía de la manzana ha vendido en el mismo periodo, de acuerdo con IHS.
Chromecast se apunta así una importante victoria, casi duplicando las ventas de Apple TV en el arranque de 2016, después de haber estado por detrás de su rival desde que salió al mercado en julio de 2013, informa CNET.
La razón de este crecimiento de Chromecast frente a Apple TV puede residir en el elevado precio del dispositivo de Apple. Google ha fijado el precio de Chromecast en 35 dólares desde su lanzamiento en 2013, cuando el popular dispositivo estimuló una oleada de imitadores. Apple actualizó su Apple TV por primera vez en tres años en 2015, y la compañía aprovechó para aumentar su precio de salida de 99 dólares a 149. 99 Más en IT Espresso