Cómo los spammers modifican la opinión pública usando la publicidad en redes sociales
El anuncio y la cuestión en general han generado mucho ruido en Estados Unidos, donde la cuestión se ve, obviamente, no solo como una curiosidad sobre las redes sociales y sus efectos sino como la prueba de una posible interferencia extranjera en sus últimas elecciones. De hecho, como recuerdan en el Times, un informe conjunto de varios organismos públicos señalaba hace unos meses que Rusia estaba detrás de hackeos, filtraciones y mensajes de trolls. Más en PuroMarketing
Artificial Intelligence in digital marketing: is it a blessing or curse?
After the study, the Forrester predicts that there will be 300% growth in the investment in artificial intelligence in 2017. And, the technology giants, such as the Facebook, Apple Inc, Google, and others have already started emphasizing a lot on this technology. More at BestTechie
Talking about the digital marketing, it has also revolutionized the world of marketing. Many small and big enterprises have been able to get the maximum return on investment via digital marketing campaigns. Because of its impressive potential and return on investment, 80% of the companies are planning to increase their marketing budget on digital marketing, as per the study. The rise in digital marketing has also brought a rise in an influencer marketing. An investment in both artificial intelligence (AI) and digital marketing is increasing. More at BestTechie
How Voice Search, Security & AI Are Changing SEO
61% of marketers say that SEO for organic search is their top inbound marketing priority, and this focus is for good reason. Over six billion queries are made through searches engines every day.
There are development, content, and design choices that have great impacts on search engine optimization, and none of these three areas can be ignored. Here’s what you need to know about SEO to keep up in today’s web environment. More at B2C
Adobe Wants to Bring Digital Marketing to Your Car
New services unveiled Monday to help businesses analyze data from web-enabled autos thrust Adobe into competition with big rivals such as Alphabet Inc.'s Google, which provides software inside vehicles. Adobe will provide analytics, marketing features and help automate audio ads, enhanced by the company’s artificial intelligence feature called Sensei.
The move puts Adobe on the forefront of efforts to harvest the trove of information being generated by new on-board voice capabilities, infotainment applications and, eventually, self-driving autos. That kind of analysis is just getting under way with cars, as manufacturers such as Daimler AG and BMW AG enable autos to collect real-time data with networking that makes their vehicles more like a mobile phone, said Michael Ramsey, an analyst with Gartner. More at Bloomberg Technology
Engagement with Instagram Videos Is Surging
According to new data from social media analytics firm NewsWhip, photos are typically still generating higher engagement levels than videos among Instagram users. (NewsWhip counted a “like” or a comment as engagement, which it also called a “content interaction.”)
But engagement numbers for videos posted to top media publisher accounts worldwide increased by 53% year over year in May, surpassing the 46% growth rate seen for photos over the same timeframe. More at eMarketer
Corpsumers: consumidores activistas y un nicho de mercado demasiado grande para dejarlo ir
Y en la lista de las últimas etiquetas que han entrado en el mundo del marketing está la de los corpsumers, un nuevo grupo de consumidores o, mejor dicho, una nueva manera de llamar a un grupo de consumidores que se ha convertido en muy importante en los últimos tiempos. Los corpsumers han sido en los últimos tiempos una tendencia emergente (aunque hasta ahora sin nombre pegadizo). En los últimos años, se ha mostrado una tendencia al alza de consumidores preocupados no solo por lo que compran sino también por a quien se lo compran. Como señalan en AdWeek, estos consumidores se preocupan tanto de los valores de la marca como de sus productos. Son consumidores que tienen en cuenta la posición en ciertos temas de la compañía, si son o no eco-friendly o la política de recursos humanos que tienen. Más en PuroMarketing
How Personal Is Too Personal for Social Media?
More at B2C