Juniper Research: Ad Fraud to Cost Advertisers $19 billion in 2018, Representing 9% of Total Digital Advertising Spend
Juniper’s new research, Future Digital Advertising – AI, Ad Fraud & Ad Blocking 2017-2022, claimed that the ‘Walled Garden’, a closed platform approach whereby advertising platforms restrict the flow of advertising performance data to advertisers and publishers must be abandoned to stimulate transparency between stakeholders. The report found that advertising fraud rates will continue to increase as a result of this, further hindering stakeholder efforts in tackling fraud. Read more at business wire
There Is Literally No Excuse to Keep Using Facebook
Facebook has had several opportunities to show that it understands its responsibility as the world’s largest social network — a platform that now has 2.23 billion active users worldwide, sees 4.75 billion pieces of content shared daily, and is responsible for one out of every five page views in the United States. But it has failed completely. More at Medium.com
What happens when Facebook goes down? People read the news
What would the world look like without Facebook?
At Chartbeat, we got a glimpse into that on August 3, 2018, when Facebook went down for 45 minutes and traffic patterns across the web changed in an instant. What did people do? According to our data, they went directly to publishers’ mobile apps and sites (as well as to search engines) to get their information fix. This window into consumer behavior reflects broader changes we see taking hold this year around content discovery, particularly on mobile. Read More at Neiman Lab
I fell for Facebook fake news. Here’s why millions of you did, too.
Everyone now knows the Web is filled with lies. So then how do fake Facebook posts, YouTube videos and tweets keep making suckers of us?
The motives for a crazy plane report may be different from posts misdirecting American voters or fueling genocide in Myanmar. Yet some of the questions are the same: What makes fake news effective? Why did I end up seeing it? And what can we do about it?
Read more at the Washington Post
4 ways to fix "fake news"
The big picture: Here are four fairly provocative ideas to tackle that issue — one each for politicians, social media, reporters and individuals.Read More at axios