Agencias de medios y anunciantes consideran bastante efectivo el marketing de influencers
Ismael El-Qudsi, CEO de SocialPubli.com, ha sido el encargado de presentar todos los datos del informe. Cabe destacar que el 84% de agencias de medios y anunciantes que han participado en el estudio consideran efectivo el marketing de influencers; de hecho para el 35% tiene mejor ROI que otro tipo de campañas. Leer más en La Publicidad.
¿Son las marcas y las empresas cada vez más dependientes de Amazon?
Three Investment Trends To Watch In 2019
Why? In a word: growth.
“Growth is still what commands exit premiums – growth is what people pay for,” said Deborah Farrington, founder and co-chairman of NYC-based VC firm StarVest Partners, speaking Thursday at AdExchanger’s Industry Preview show in New York City. Learn more at AdExchanger
Blurred Lines As Performance And Brand Marketing Coalesce
In the next two to three years, brand marketing and performance marketing will move closer together as brand marketers adopt more sophisticated measurement tactics and performance marketers invest in more brand awareness campaigns to create and retain loyal users.
By 2021, the lines between branding and performance will be so blurred that we may not even use those terms. Learn more at AdExchanger
The Advanced TV Balancing Act
Understanding the limitations and working with them, rather than against them, will help advertisers prioritize and plan effectively. In this balance between scale and precision, it might be necessary to sacrifice some precision to get enough scale. The balancing act allows brands to reach a good enough audience while getting sufficient data to learn about an important new channel. Learn more at AdExchanger
España es el segundo objetivo de las inversiones latinoamericanas tras Estados Unidos
Así lo indica un informe de ICEX-Invest in Spain con apoyo de la Secretaría General Iberoamericana, que se ha centrado en el papel de México. Este país es el inversor latinoamericano número uno en España y el quinto en términos globales, con mayor peso que Alemania o Países Bajos. Lee más en ITEspresso.
Everything You Need to Include for a Successful Mobile App Install Campaign
This campaign type is only available for advertisers with an app, as people will be sent directly to iTunes or the Play Store to download.
Read more at Business2Community
What a $5m Super Bowl ad can buy in digital media in 2019
Not all people will be completely tuned into the TV come Super Bowl Sunday. Some might be browsing online or buying football jerseys ahead of time. The cost-per-click rate for sponsored ads on Amazon falls between $0.80 and $3, according to ad buyers. With $5 million, you could see anywhere from 6.3 million clicks on Amazon to 1.6 million clicks. Read more at Digiday
Marketing y gamificación: por qué se usarán cada vez los juegos para conectar con los consumidores
Por qué los anunciantes comienzan a apostar más por los anuncios online en vídeo de 6 segundos
Master the Art of Boosting Your Traffic with These 4 Tools from Google AdSense
A new infographic released by Google AdSense lists four valuable tools you can use to get the most out of your website with the goal of increasing the traffic. Although AdSense is known for monetizing your site more effectively, it also has a suite of tools to help you increase traffic and reach more of your potential customer base. Read more at Small BizTrends