Declaration Fraud' Tricks Ad Buyers By Swapping Full-Screen Video Ads For Tiny Ones
The trick takes advantage of the same loophole sellers used to spoof domains prior to ads.txt. Learn more at AdExchanger
5 Essential Cybersecurity Practices for Small Business Owners
We know that Yahoo, for example, agreed to a $50 million settlement in relation to a 2013 breach that impacted about 50 million users.
This works out to a measly $1 per user, but the lawsuits against the disgraced internet giant keep piling up. The more scandalous Marriott data breach, which was reported in late 2018, has already attracted estimates of $600 million in losses.
Even your small business is at risk online, but you can use the right cybersecurity precautions to safeguard your assets. Use these essential cybersecurity practices to get started and make your business safer now.
Read more at Business 2 Community.
As Targeting Comes To TV, Digital’s Mistakes Loom Large
Hulu, Roku and other over-the-top (OTT) providers offer advanced audience and behavioral targeting capabilities like CRM onboarding, while companies such as Xandr and NCC Media are applying unique data sets to make the linear TV landscape more addressable.
But just because marketers can target granularly on TV doesn’t mean they should.
TV is a fundamentally different medium than digital and works well for broad reach advertising and building brand awareness. Digital is better suited for hypertargeting and retargeting tactics for customers already in a purchase funnel, said Nicolle Pangis, CEO of NCC Media.
And while digital allows marketers to target individuals, TV reaches viewers at the household level. Identifying individual viewers in front of a TV is still a ways off. Learn more at AdExchanger.
3 Ways to Help Your Employees Defend Against Tax Fraud
Tax fraud can happen either at home or at work. From cybercriminals targeting your HR and payroll teams with W-2 phishing emails, to scammers calling your employees pretending to be the IRS, their schemes are wide ranging and lucrative. However, there are three distinct ways that Human Resources and management teams can help ensure their employees safely file their taxes: (1) Education, (2) Awareness, and (3) Benefits.
Read more at Business 2 Community.
10 collaboration tools marketers should consider using
Within marketing teams, there can be multiple projects on-the-go at one time, making communication and campaign management an arduous affair.
This is why collaboration tools can be a godsend, helping marketers to streamline workflows and enhance teamwork. Here are 10 tools that are worth using and why.
Read more at Econsultancy.
El targeting por edad ya no es efectivo
El targeting por edad sigue siendo una práctica aceptada por muchas categorías de anunciantes. Sin embargo, cambios fundamentales en el consumo y la negociación de los medios, combinados con cambios significativos en las etapas de la vida y el comportamiento del consumidor, Zenith considera que el targeting a través de un enfoque demográfico tradicional ya no es eficaz cuando el objetivo es ofrecer una publicidad más relevante y una personalización de experiencias a gran escala. Leer más en La Publicidad.
8 digital marketing strategies that will never fail you
Digital marketing is a tough nut to crack if you don’t know your options, and even if you have an idea, if you don’t stay on top of the market you could soon go under. Due to the astronomic amount of digital marketing trends flooding the internet if you don’t stand apart, you will inevitably fall below.
A good question then becomes; what can I do to stay on top of the digital marketing world?
Read more at BM Magazine.
What role will marketers play in the cyber conflicts of tomorrow?
Read more at The Drum.
Cuando el marketing olfativo hace más poderoso al storytelling
Uno de los trucos recurrentes de los supermercados para incentivar el consumo es hacer que huelan a pan recién hecho. El boom de los espacios de panadería y "horno de pan" en las cadenas de los supermercados en los últimos años no se explica solo gracias al interés creciente por posicionarse mejor en un mercado, el de la venta de pan, con más competencia, sino también por el efecto que el propio aroma a pan recién hecho tenía en los consumidores.
Los estudios de neurociencia habían demostrado que nos hacía comprar más, especialmente aquellos productos que estaban relacionados con el pan. Su poder es tan elevado que en algunos supermercados del norte de Europa ya habían empezado a emplear ambientadores con olor a pan para lograr que su aroma llegase a sus consumidores, aunque no horneasen pan 'en directo'.
El marketing olfativo ha ido creciendo en peso y en uso en los últimos tiempos, llegando además a cada vez más sectores, de más terrenos y de muchas más áreas del mercado. Las compañías, especialmente aquellas firmas que tienen una conexión directa con el público, como es el caso del retail, han comprendido que el olor les ayuda a posicionar mensajes, transmitir los valores de su marca y destacar frente a sus competidores. Les permite asentar una identidad clara. Leer más en Puro Marketing.